I'm a market researcher based in Dunedin, New Zealand with a focus on the creative and travel industries.
I have worked as a market researcher and marketing consultant in the creative and travel industries for nearly 20 years.
My clients come from all over the world and include private businesses, not-for-profit organisations and public entities.
I always seek new ways of improving the customer experience by combining a range of different research methods.
Besides travelling, I have a deep-seated passion for film – and the link between the two. In 2004, I embarked on a three-year journey to New Zealand to write the world’s first PhD in film tourism – and a subsequent book on the experiences of film location tourists (Channel View Publications, 2009).
I have consulted destinations from around the world on film tourism and presented on this topic as a keynote speaker at more than forty industry events, including a talk at the European Parliament. In 2017, I set up award-winning startup FilmQuest, a website that showcases iconic film locations, film tourism experiences and film-related travel stories around the world.
I enjoy the outdoors, in particular hiking in my home country of New Zealand.